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W��ɫ�� has announced the addition of an often-requested listening option with the debut of a pledge-free stream benefit – just in time for the station’s fall fund drive. The pledge-free content stream replaces typical fundraising talk breaks with more programming. Listeners who become sustaining members with an ongoing monthly donation will now have the ability to listen to W��ɫ�� as normal during fund drives.

“Even people who say they don’t mind the fund drive tell us that once they’ve donated, they wish they could skip the fundraising messages,” says W��ɫ�� Executive Director Wendy Turner. “That seems fair to me. It’s a bit of a technology hurdle, but we are thrilled to offer this benefit to our active monthly donors.”

W��ɫ�� sustainers can access the pledge-free stream multiple ways, including streaming from , through the W��ɫ�� mobile app or by using the W��ɫ�� Alexa Skill on their Echo or other Alexa-enabled device. Instructions on using the pledge-free stream are posted at .

Ms. Turner says the station truly appreciates all of the members who make a financial investment in W��ɫ��. Individual support from listeners is W��ɫ��’s largest and most important source of income. Monthly sustainers provide additional stability and efficiency to W��ɫ�� by creating a regular, reliable funding source with lower administrative costs. 

The W��ɫ�� pledge-free stream benefits sustainers who consistently support public radio and W��ɫ��. Members who enjoy the excitement and unpredictability of W��ɫ�� fund drives are still able to listen with the fundraising breaks intact.