It started with one antenna鈥攊ts signal barely reached the edge of the Kent Campus. Seventy years later, it is an award-winning, NPR affiliated radio station, with the largest public radio service in Ohio. W聚色阁 has continued growing in support, radio innovation, technology and staff since officially taking to the airwaves on Oct. 2, 1950.
In 1947, Walton D. Clarke came to Kent from Springfield, Missouri, where he had worked for three years at KWTO. He was hired to teach 鈥渘ew era鈥 radio courses at 聚色阁 and direct the Radio Workshop, a voluntary organization of students interested in radio broadcasting. The Radio Workshop served as the precursor to the university鈥檚 own radio station.
W聚色阁-AM went on the air with its student staff in 1949. The station soon applied to become an FM station to increase its broadcast range. And, after the Federal Communications Commission approved the permit, W聚色阁-FM 88.1 was created as a non-commercial educational station. After months of test pattern trials, W聚色阁 officially took to the airwaves with a student staff and an eclectic mix of programming on Oct. 2, 1950.
In September 1962, W聚色阁鈥檚 frequency changed to 89.7 FM to increase its broadcast range once again. That position on the dial still remains as the frequency for listeners throughout Northeast Ohio.
As the on-air staff consisted solely of university students, the station only aired limited hours of radio plays, music, news, and student and faculty interviews. That鈥檚 a sharp contrast to today, when W聚色阁 operates 24/7 with a full-time, professional on-air staff.
Walton D. Clarke (left) and students prepare to attach 50-foot antenna to top of Kent Hall in 1950.
The transition to a professional public radio news station was gradual. For most of the station鈥檚 history, even with its student-produced lineup, the station featured classical music. The switch slowly came to life starting in 1974, when W聚色阁 became an NPR affiliate. This change resulted in the addition of many NPR news programs throughout the years, such as Morning Edition, Fresh Air and All Things Considered.
W聚色阁 officially changed its format to news and information in August 2013 to better serve the region and provide quality journalism.
鈥淎s a public radio station, W聚色阁 is not driven solely by the quest for high ratings,鈥 says Andrew Meyer, W聚色阁 news director. Instead, the news team looks to create and share valuable content with the community. 鈥淥ur goal is to make sure we鈥檙e pursuing the stories that are important to our audience, and we want to be engaged and connected with the communities we serve to make sure we are aware of what they need.鈥
Programs like OH Really? help connect the W聚色阁 news team to the community. Through OH Really?, the community becomes part of the journalistic process, submitting and voting on questions online for the reporters to investigate.
The technology that today鈥檚 staff uses is a far cry from that available to the first student staff.
The technology that today鈥檚 staff uses is a far cry from that available to the first student staff. The station began its digital chapter in 1994 when W聚色阁.org was brought to life. Chuck Poulton, the current senior network administrator at W聚色阁, built the website 26 years ago.
鈥淎t that time, we were one of the first dozen or so NPR stations to have a website,鈥 Poulton says. 鈥淚n early 1995, we were the first non-commercial station to use RealAudio technology to stream audio on a website, and we were the second radio station in the world to do so.鈥
W聚色阁 showed its innovative capabilities when it started its first online radio stations in 2005, allowing listeners to tune in on the web and access HD channels. Today, most listeners use their mobile devices with the W聚色阁 app or website to hear their favorite on-air hosts, rather than moving the dial on their car radios.
Poulton says, 鈥淣ow we have so many ways to stay in touch: in multiple streams and formats, on a variety of platforms and devices, on demand and in real time, with sound, images and video, and with direct input and interaction from the audience.鈥
Tech advances constantly contribute to innovations that better fit the audience鈥檚 wants and needs. In March 2018, W聚色阁 released its Pledge-Free Stream. When W聚色阁 hosts on-air fundraising, a separate audio stream is available without fundraising messages, which is a huge benefit for its sustaining members鈥攄onors who contribute monthly to W聚色阁.
The staff of W聚色阁 used their tech savvy to safely celebrate the station鈥檚 70th anniversary. With coronavirus safety protocols still in place, W聚色阁 hosted a live virtual presentation from NPR鈥檚 Morning Edition host, Steve Inskeep, broadcasting it to an audience watching from home.
The celebration looked far different from the events held in 2000 to commemorate the station鈥檚 50th anniversary. Those events included guests such as Terry Gross from Fresh Air and Robert Siegel from All Things Considered, and a live presentation of A Prairie Home Companion at Blossom Music Center.
However, this year鈥檚 celebration wasn鈥檛 any less meaningful. 鈥淎lthough we wanted to have a number of events throughout 2020 to celebrate our 70th year, we鈥檝e obviously had to adjust our plans,鈥 says Lindsay Kuntzman Hilewick, BA 鈥06, MA 鈥09, fundraising and communications director. 鈥淲e have a history of persevering and being innovative here at W聚色阁 and the virtual 70th anniversary event embodied those characteristics perfectly.鈥
The virtual event was sponsored by the Friends of W聚色阁, a nonprofit organization that raises funds to further the impact of the work produced by the news team.
Such innovation and expertise have not gone unrecognized. In 2020, W聚色阁 again received a Best in Ohio award for the category of Best Radio Newscast (having received this award six times in the last seven years) and firsts in the categories of Radio News Website and Use of Social Media from the Ohio Excellence in Journalism Awards鈥攁 statewide competition for the best in print, broadcast and digital journalism. W聚色阁 also placed first in the Best News Operation category from the Society of Professional Journalists Ohio Chapter, whose awards celebrate Ohio鈥檚 best journalism.
鈥淓xpanding public service is our vision,鈥 says Wendy Turner, W聚色阁鈥檚 general manager and executive director. 鈥淲聚色阁 aspires to grow the reporting staff, deepen strategic journalism partnerships and widen our use and expertise with emerging digital tools and platforms.鈥
As W聚色阁 strives to better serve its listening audience and strengthen its relationships with other organizations, it has one partnership it especially seeks to reinforce. The students at Walt Clarke鈥檚 Radio Workshop helped shape and mold the station 70 years ago. Their success created a ripple effect that has expanded across time and continues to inspire 聚色阁 students today.
Fueling journalistic passion in students and graduates will remain a priority in the future, Turner says. 鈥淲e look to strengthen our partnership with 聚色阁鈥檚 College of Communication and Information to identify, support and train the next generation of public service journalists.鈥
In that case, the future looks bright for another 70 years of loyal listeners, outstanding reporting, superior technological advances and a passionate staff to continue the W聚色阁 legacy.
See a timeline of W聚色阁鈥檚 history at .
In 1980, after 30 years on the air, it was big news when W聚色阁 increased its power to 50,000 watts. This ad promoting W聚色阁 ran in The Repository, the local newspaper of Canton, Ohio.
From a Single Antenna to the Largest FM Station in Ohio
Starting with a single antenna tacked to a 50-foot pole supported by a chimney atop Kent Hall in 1950, W聚色阁 has added multiple towers and transmitters to further its broadcast range. Today, W聚色阁 is heard in more than 20 Ohio counties and parts of Western Pennsylvania.
W聚色阁's broadcast range has increased over the last 70 years; infographics by Lauren Green, BA '21.
From Years Apart to All Under One Roof
Top photo: Pictured here in 2020, W聚色阁鈥檚 main broadcasting facility was built on the Kent Campus in 1992. Bottom photo: During the 1980s, W聚色阁鈥檚 administrative staff was housed in a former restaurant on East Main Street.
Prior to moving to W聚色阁鈥檚 main broadcast facility at the corner of Summit Street and Loop Drive on the Kent Campus, the station鈥檚 offices and studios were located in various locations in and around the Kent Campus for 42 years.
The broadcast staff spent time in the Music and Speech building on the Kent Campus (now the Kent Center for the Performing Arts). Poor acoustics were a problem for the broadcast studios on the third floor, and a lack of space resulted in makeshift offices in hallways and equipment stored in stairwells.
The administrative staff worked in Wright Hall on the Kent Campus, until the space was needed to house an overflow of students; the administrative staff then moved to the former El Charro restaurant building on East Main Street.
W聚色阁 began raising money to renovate the El Charro building in 1987. While the original plan was to bring the station鈥檚 staff together at the former restaurant, an assessment determined that constructing a new building would better accommodate the station鈥檚 immediate needs and long-term goals. The private funds collected for the renovation were used to build the $2.1 million facility on the Kent Campus.
Construction started in fall 1991 and proceeded in phases, with the administrative staff moving to the facility in July 1992. Broadcast personnel moved to the building later that year, and W聚色阁 officially started broadcasting from the building in early December 1992.
Today, the station houses approximately 25 full-time staff members along with part-time staff and 聚色阁 student interns.